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Monday, February 11, 2008
Nunhems’ Intense™ tomato wins Fruit Logistica Innovation Award 2008
Intense™: A convenient tomato for slicing, cutting and dicing without losing its shape
EN
Monheim, February 11, 2008 – Nunhems, the vegetable seed business of Bayer CropScience, has won the Fruit Logistica Innovation Award 2008 for the new tomato concept’ Intense™. This award for outstanding innovations in the fresh vegetable produce sector and its service industries is organised by Messe Berlin and Fruchthandel Magazine and voted for by the visitors of the Fruit Logistica.
Nunhems’ Intense™ tomato is a full-flesh tomato with a higher density, which does not lose its juice. The high density of Intense™ makes it a convenient tomato for slicing, dicing and cutting in any other form without losing its shape. The ability to retain the juice results in a lasting fresh appearance after cutting. These characteristics, together with the deep red color make Intense™ a very convenient tomato for fresh salads, pizza toppings, wraps, sandwiches or as a cooking tomato. With Intense™, tomato becomes an attractive and cost-effective part of everyday pre-cut salads and meals eaten in or out-of-home.
Michel ten Hacken, Head of Marketing & Sales at Nunhems said: “We are proud to have won the Fruit Innovation Award 2008 for our Intense concept. This shows that the visitors of the Fruit Logistica, our customers, have acknowledged the superiority of our best-in-class innovation. Intense is a tomato which succeeds to meet the requirements of consumers and food processors in terms of use options, flavor and appearance.”
Intense™ was first launched in early 2007, in Spain and is currently being produced in the Mediterranean area. The main focus consumer markets are in Western Europe and Northern-America. To supply the US market the program was launched in Mexico.
The Bayer Group is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience AG, a subsidiary of Bayer AG with annual sales of about EUR 5.7 billion (2006), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and plant biotechnology. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of about 17,900 and is represented in more than 120 countries. This and further news is available at: www.newsroom.bayercropscience.com.
The company’s vegetable seed business operates under the name of Nunhems. Nunhems® is a global specialist in vegetable seeds and sharing products, concepts and expertise with the professional horticultural production industry and supply chain. Its portfolio includes leading varieties and brands in crops such as leek, onion, carrot, melon, cucumber, tomato, watermelon, lettuce, pepper and chicory witloof. With annual sales of EUR 190 million in 2006, Nunhems is among the world´s leading vegetable seed companies with an extensive range of 28 species and some 2,500 varieties. With more than 1,200 people Nunhems is present in all major vegetable production areas in the world.
Contact:
Bayer CropScience AG, Monheim, Germany
Annette Josten, Phone: +49 2173 38-5788
E-mail: annette.josten@bayercropscience.com
Nunhems Netherlands B.V.
Claudia Steger, Phone: +31 475 599 168
E-mail : c.steger@nunhems.com
More information is available at www.bayercropscience.com and www.intensetomatoes.com
Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
Nunhems’ Intense™ tomato is a full-flesh tomato with a higher density, which does not lose its juice. The high density of Intense™ makes it a convenient tomato for slicing, dicing and cutting in any other form without losing its shape. The ability to retain the juice results in a lasting fresh appearance after cutting. These characteristics, together with the deep red color make Intense™ a very convenient tomato for fresh salads, pizza toppings, wraps, sandwiches or as a cooking tomato. With Intense™, tomato becomes an attractive and cost-effective part of everyday pre-cut salads and meals eaten in or out-of-home.
Michel ten Hacken, Head of Marketing & Sales at Nunhems said: “We are proud to have won the Fruit Innovation Award 2008 for our Intense concept. This shows that the visitors of the Fruit Logistica, our customers, have acknowledged the superiority of our best-in-class innovation. Intense is a tomato which succeeds to meet the requirements of consumers and food processors in terms of use options, flavor and appearance.”
Intense™ was first launched in early 2007, in Spain and is currently being produced in the Mediterranean area. The main focus consumer markets are in Western Europe and Northern-America. To supply the US market the program was launched in Mexico.
The Bayer Group is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience AG, a subsidiary of Bayer AG with annual sales of about EUR 5.7 billion (2006), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and plant biotechnology. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of about 17,900 and is represented in more than 120 countries. This and further news is available at: www.newsroom.bayercropscience.com.
The company’s vegetable seed business operates under the name of Nunhems. Nunhems® is a global specialist in vegetable seeds and sharing products, concepts and expertise with the professional horticultural production industry and supply chain. Its portfolio includes leading varieties and brands in crops such as leek, onion, carrot, melon, cucumber, tomato, watermelon, lettuce, pepper and chicory witloof. With annual sales of EUR 190 million in 2006, Nunhems is among the world´s leading vegetable seed companies with an extensive range of 28 species and some 2,500 varieties. With more than 1,200 people Nunhems is present in all major vegetable production areas in the world.
Contact:
Bayer CropScience AG, Monheim, Germany
Annette Josten, Phone: +49 2173 38-5788
E-mail: annette.josten@bayercropscience.com
Nunhems Netherlands B.V.
Claudia Steger, Phone: +31 475 599 168
E-mail : c.steger@nunhems.com
More information is available at www.bayercropscience.com and www.intensetomatoes.com
Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
ES
Intense™ de Nunhems gana el Fruit Logistica Innovation Award 2008
Intense™: Un tomate muy práctico para cortarlo en rodajas o dados sin que pierda su forma.
Monheim, 11 de febrero, 2008. Nunhems, el negocio de semillas de plantas hortícolas de Bayer CropScience, ha recibido el Fruit Logistica Innovation Award 2008 por su nuevo concepto de tomate Intense™. Este galardón premia las innovaciones más destacadas del sector de los productos hortícolas e industrias de servicios asociadas. La organización del premio corre a cargo de la organización ferial Messe Berlin y la revista Fruchthandel Magazine. Los visitantes de la feria Fruit Logistica eligen al ganador con sus votos.
El tomate Intense™ de Nunhems es un tomate muy carnoso y de elevada densidad que no pierde su jugo. Su alto grado de densidad lo convierte en un tomate muy cómodo y práctico a la hora de cortarlo en rodajas o dados o de cualquier otro modo sin que pierda su forma. Su capacidad de retención del jugo permite que su aspecto permanezca fresco tras el corte. Estas propiedades, junto con su color rojo oscuro, hacen de Intense™ un tomate verdaderamente útil para ensaladas frescas, como ingrediente de pizzas, para rellenar tortas de trigo o pan de pita, en emparedados o como tomate para guisar. Con Intense™, el tomate pasa a ser un ingrediente atractivo y rentable de las ensaladas cortadas previamente y de las comidas, ya sea para degustar en casa o para llevar.
Michel ten Hacken, responsable de Márketing y Ventas de Nunhems, explica: «Estamos orgullosos de haber sido premiados con el Fruit Innovation Award 2008 por nuestro concepto Intense. Esto demuestra que los visitantes de la feria Fruit Logistica, nuestros clientes, han reconocido la preeminencia de una innovación genial. Intense es un tomate que satisface las necesidades de los consumidores y elaboradores industriales de productos alimentarios en cuanto a uso, sabor y aspecto».
Intense™ fue lanzado comercialmente en España a principios del 2007 y actualmente está en producción en el área mediterránea. Los principales mercados de consumo son Europa Occidental y Norteamérica. Para abastecer al mercado estadounidense se ha lanzado el programa también en México.
El grupo Bayer es una empresa multinacional con competencias clave en los ámbitos de la salud, la nutrición y los materiales de altas prestaciones. Bayer CropScience AG es una filial de Bayer AG con unas ventas anuales en torno a los 5.700 millones de Euros (2006) y una de las compañías punteras en innovación a escala mundial en los ámbitos fitosanitario, de control de plagas no agrícolas y biotecnología vegetal y de semillas. La compañía ofrece una extensa gama de productos y un amplio apoyo técnico para la agricultura actual y sostenible y para aplicaciones no agrícolas. Bayer CropScience tiene una plantilla de aproximadamente 17.900 personas y está presente en más de 120 países. Encontrará más información sobre este y otros temas en: www.newsroom.bayercropscience.com.
El negocio de las semillas hortícolas de la compañía opera bajo el nombre de Nunhems. Nunhems® es un especialista mundial en semillas de hortalizas y comparte productos, conceptos y experiencia y conocimientos con la industria de producción hortícola y la cadena de suministros. Su cartera incluye un gran número de variedades y marcas líderes de cultivos como el puerro, cebolla, zanahoria, melón, pepino, tomate, sandía, lechuga, pimiento y endivia. Con unas ventas anuales de 190 millones de euros en el 2006, Nunhems forma parte de las empresas líderes de semillas hortícolas, y ofrece una extensa gama de 28 especies con unas 2.500 variedades. Con más de 1.200 empleados, Nunhems está presente en la totalidad de las áreas de producción hortícola más importantes del mundo.
Contacto:
Nunhems Netherlands B.V.
Claudia Steger, teléfono: +31 475 599 168
Correo electrónico: c.steger@nunhems.com
Más información en www.bayercropscience.com y en www.intensetomatoes.com
Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
[ last update: Friday, February 6, 2009 ]
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Photo may be used to accompany reports on Bayer CropScience provided the source is mentioned.
Michel ten Hacken, Global Head of Marketing & Sales (left), receives the award from Robert Broadfoot, Managing Director, Fruchhandel Magazin.
F.l.t.r.: Michel ten Hacken, Global Head of Marketing & Sales,
Paul van Hoeckel (Nunhems Netherlands), Jaap Smedema (Nunhems Netherlands), Jorge Marin (Nunhems Spain), und FRUIT LOGISTICA Global Brand Manager Gérald Lamusse.
With Intense™ (left), tomato becomes an attractive and cost-effective part of everyday pre-cut salads and meals eaten in or out-of-home.
Classic Breeding: In the Nunhems greenhouses, plant breeding combines the laws of heredity established by Gregor Mendel with modern techniques. Managing Director of R&D Dr. Johann Peleman presents the latest development: succulent Intense tomatoes that don’t lose their juice.
