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Friday, March 2, 2007

Food Chain Partnership: Benefits for all participating partners

Bayer CropScience participates successfully in the Fruit Logistica 2007


Talking about their good experience with Food Chain Partnership: (f.l.t.r.) Peter Fuhs, farmer
from Germany;Cosmas N. Kyengo, Technical Manager from Kenya, Yüksel Çelikoglu, processor from Turkey and Bošjan Kozole, retailer from Slovenia.

Berlin – “Providing the basis for healthy nutrition” is not any longer only an inhouse slogan for integrated crop solutions at Bayer CropScience. It was the core for Bayer CropScience’s booth on the “Fruit Logistica” exhibition 2007 in Berlin. From February 8th to February 10th 2007 numerous international representatives from the food industry, politics and the media came to discuss the strategy with experts of the company.

With its food chain partnership philosophy, Bayer CropScience focuses on the benefits every participating partner enjoys – from the farmer, exporter, importer and processor to the retailer and the consumer. As a facilitator the company proactively brings together the various partners in the food chain. The Fruit Logistica was an excellent platform for visitors of the Bayer CropScience booth to experience this approach directly: People from different stages of the food value chain, who effectively work together with Bayer CropScience, volunteered to present Food Chain Partnership projects in practice. They readily took the opportunity to come to Berlin and share their positive experience. “Working in partnerships brings benefits to every player in the food chain. No one else than the partners themselves can better explain the advantages of Food Chain Partnership”, said Sabine Stolz, Food Chain Manager at Bayer CropScience.


Birgit Walz-Tylla, head of Food Chain Management with the Columbian ambassador Dr. Victoriana Mejía Marulanda.
One special focus during the event was the “Green World” project, a concept to provide local traders in Kenya with intensive training by experts of Bayer CropScience. This project is one advanced example of what Food Chain Partnership means, and the initial results are promising: The farmers now produce more vegetables and corn than they need for their families and so can sell the surplus at local markets and, increasingly, for export.

Green World: Working with Kenyan traders and small-holders to produce safe and healthy food. Bayer CropScience’s new food chain partnership project in Africa.

[ last update: Monday, July 28, 2008 ]

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